Social Media Minor

A minor in Social Media will teach students how to better hone their analytical thinking and improve creative communication for real world clients while learning about the use of social media in crisis communication, political messaging and brand and reputation management.

Students will learn how to adapt AP style for social media, deploy content across various platforms as well as target messaging through use of conversational engagement, platform analytics and the development of editorial calendars that leverage cross-platform synergies to build awareness amongst followers for their clients.