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Pillar Three

Create Brand Prestige for the University

Creating brand prestige begins with strengthening the foundation of Loyola’s marketing and communications strategy. By refining our organizational structure, optimizing our digital and web presence, and reinvigorating our brand, we will build a unified and effective institutional voice - one that authentically reflects the University’s mission and values, galvanizes pride among faculty and staff, and earns recognition from students, alumni and external audiences alike. Our key initiatives can be found below.

OMC Organizational Structure

Create an efficient and agile organizational structure that empowers the Office of Marketing and Communications (OMC) to direct all University-wide marketing and communications efforts. This structure will support cross-campus collaboration while ensuring message cohesion, brand consistency, and resource alignment across all institutional units

Marketing and Communication Strategy

OMC will serve as the strategic lead for all university marketing and communications activities. They will develop a marketing framework for the institution, ensuring all departments and colleges are grounded in a cohesive voice. Through brand storytelling, creative oversight, and policy implementation and guidance, OMC will ensure all marketing and communications reflect Loyola’s voice, values and priorities. The OMC will develop a University-wide plan that establishes policies and operating procedures for media relations, social media, crisis response and messaging for internal and external stakeholders

Website Optimization

The University website, loyno.edu, provides valuable digital real estate for marketing purposes. A well-maintained, high performing University website will ensure search engine optimization, content accuracy, accreditation compliance, brand consistency, and a positive user experience. OMC’s web team will lead an audit of loyno.edu and subsequently develop a roadmap for platform upgrades, content updates, and formalized training and support for campus web partners and site administrators.

Brand Refresh

OMC will lead the development of a comprehensive brand refresh: defining the vision, process and timeline for institutional alignment from student enrollment and experience to alumni and donor engagement. The strategic relaunch will establish core brand standards across all internal and external communications, reaffirm Loyola’s commitment and legacy to academic excellence, our Catholic, Jesuit identity, and ensure long-term brand integrity