Standard: Updating Your Website
Loyola's website receives literally millions of visits each year, averaging approximately 13,000 visits per day. So even if you aren't looking at your department, college, or unit website everyday, someone out there is. Keep it updated!
We all love Loyola, and we want people to visit us again and again, both in person and online. Every time a user visits an outdated page, it misrepresents our university...an extremely successful educational engine...as an outdated, out-of-touch institution. Literally. Some of our web site pages have not been touched since 2004, which implies we haven't done anything since 2004. Quite obviously that is not the case. We are an exceptional institution of higher education, one whose success multiplies daily.
A. How often should you update?
As often as possible. People will not come back to your website repeatedly to read the same text and view the same images over and over again. Give them new and interesting content regularly.
B. Archiving
If you do update your site regularly, be sure that you don't just delete old content to make space for the new. Instead, archive the old content so it can still be discovered by new audiences and search engines.
A word of caution: Archiving outdated content may confuse or mislead readers. Consider adding a note to indicate what time period the information is relevant to, and a link to updated information if available.
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