Policy: Social Media
Loyola faculty and staff are responsible for setting up and maintaining their own job- or office-related social media accounts.
Official Blogs
Official Twitter Accounts
Official Facebook Pages
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“Official” Loyola affiliated social media groups/sites
The Office of Web Communications has no obligations (branding, oversight, creation, maintenance, etc.) to non-official Loyola social media accounts.
To determine if your social media group or site is, or should be, an official Loyola-affiliated page, contact the Office of Web Communications. Official Loyola-affiliated accounts should be treated more professionally than the typical social media account (e.g., a personal Facebook page). Official Loyola-affiliated accounts should contain reliable, factual, and updated information regarding the Loyola office or group it represents.
If your office-related social media account is determined to be an official Loyola-affiliated entity (e.g., the official Facebook page for Loyola’s Wolfpack Athletics), that account must use Office of Web Communications-approved branding on its profile page. The Office of Web Communications will assist with branding as appropriate for the social media outlet being used. Doing so allows social media users to quickly determine which social media accounts are official Loyola outlets and which are not.
Promoting social media accounts on Loyola’s website
The Office of Web Communications must approve any images placed on Loyola’s website (www.loyno.edu) used to promote social media (e.g. Twitter and Facebook) accounts, and will assist in their creation and placement as requested.
Social media accounts must always be a secondary information source
Loyola-affiliated social media groups and sites do not take the place of the Loyola website, the university’s primary web presence. All event information, organization descriptions, faculty and staff biographies, and other website content that appears on a department or office’s social media site must also appear on Loyola’s website at www.loyno.edu.
On specific media outlets
The Office of Web Communications is in charge of branding any official Loyola-affiliated Twitter accounts, Facebook profile pages, and blogs.
Twitter
Twitter allows users to send out short messages to followers. Loyola Twitter accounts can be a simple, low-maintenance tool used to spread information. For more information on Twitter and how to use it, see A Beginner's Guide to Twitter.
Facebook
Facebook is a social utility that connects people with friends and others who work, study, and live around them. An image or logo may be used as the account’s profile picture; use a smaller, cropped version of the same image for the 50x50 pixel icon. All images must be approved by the Office of Web Communications before use, which can provide assistance as requested.
Blogs
Official Loyola blogs are created by the Office of Web Communications. Official blogs are the only ones that are to be advertised on Loyola's homepage or on Loyola's blogs.loyno.edu homepage. Official blogs must contain the following:
- A name for the blog (e.g. Sal Liberto's blog is "Salutations," the students' blog is "Pack Chat", the Mass Comm blog is "Mass Comments")
- An About page. This can consist of a short bio for each blogger, or just general info about the blog, or both.
- A short paragraph describing or introducing the blog. This appears in the sidebar on the blog, and on the blogs homepage.
Official Loyola bloggers are expected to adhere to the following policies:
- Make frequent and consistent updates. Maintain a regular posting schedule helps retain visitors.
- Blog posts should appeal to at least one of the following audiences: students, prospective students, parents of prospective students, alumni, faculty and staff. The majority of the blog's content should target the same audiences consistently.
- Pay attention to formatting. Checking each post after it's published to ensure there are no display issues. The Office of Web Communications staff can assist with fixing such issues, but is not responsible for finding them.
- Follow the Office of Web Communications standards for Writing for the Web.
- Follow the Office of Web Communications standards for Search Engine Optimization.
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