Policy: Flash Animation and Video
This policy refers to the creation of new multimedia content, not the use of existing multimedia content; use of existing multimedia content falls under the university's intellectual property and copyright policy.
The primary audiences for promotional multimedia content such as flash animation and video are prospective students, alumni, and friends.
Multimedia content intended for prospective students must be initiated through the Office of Admissions.
Promotional flash, video and/or related multimedia content is intended to communicate university-wide messages, not those particular to any specific department or college.
For multimedia content used in mass e-mail messages, there is a limit of one to two total flash and/or related multimedia messages sent per year per audience.
Institutional Advancement’s Office of Publications and Marketing Communications collaborates with V.P.’s, Deans, and department heads to determine the subject matter/content of promotional flash/video/multimedia messages and to ensure their initiatives are accurately represented. However, the responsibility of the strategy for, and the concept of, promotional flash/video/multimedia communication belongs to the Office of Publications and Marketing Communications and the initiator. Though OPMC determines the subject matter/content of those communications, we work closely with all academic areas to ensure their initiatives are accurately represented.
Promotional flash/video/multimedia content will not be created for student groups or individuals' promotions.
Video created for academic use is produced and orchestrated by Media Services in Monroe Library.
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