Entrepreneurship Marketing
MKT-B493-W01
Professor George Howard
Marketing and entrepreneurship are deeply entwined. Put simply, you cannot succeed as an entrepreneur unless you succeed as a marketer. It is one thing to view yourself as a marketer looking at a project from the outside, and attempting to devise a strategy to raise visibility for a product or a service, and a completely different thing altogether to be both the marketer and the entrepreneur. This course will explore how those who succeed as entrepreneurs today manage to balance a great skill for being prescient when it comes to the needs of others, and being able to make these others aware of their product/service/idea.
For information about enrolling in Loyola Summer Session, call (504) 865-3523 or e-mail summer@loyno.edu.