This course assists students in understanding the role of marketing from a managerial perspective. It examines how product, pricing, promotion, and distribution decisions are made to satisfy the needs of specific target markets. The impacts of political-legal, competitive, socio-cultural, technological, and economic environments on marketing are also studied.
Prerequisite: ECON B100, sophomore standing
For information about Loyola's Summer Session, call (504) 865-3530 or e-mail firstname.lastname@example.org.
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