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Danna Student Center Television Advertising

Student organizations and university departments may submit advertisements to display on the television array at the main entrance of the Danna Student Center.

For information on NEW POLICIES, please refer to the Television Advertising Policies.

It’s as easy as 1-2-3!!

  • For NEW POLICIES on TV Advertising, please refer to the Television Advertising Policies, located in the "DSC How-To" guide on our website.
  • Create your ad and save it as a JPEG*. Ads display best as 8.5 x 11 but you may also use a banner format depending on the look you want to achieve.
    • Use the “save as” option in the file menu to save it in JPEG format.
    • Name your ad! Please do not use the default name of “slide 1.”
    • If you are submitting more than one ad (slide), PowerPoint will prompt you to save every slide as a jpeg…click Yes. Once complete, a file folder will be generated with your jpegs. Remember to name your ads!
  • Send it as an attachment to dscAds@loyno.edu
    • Attach all slides in your email.
  • Ads are updated each night after 9pm and removed once the event date has passed. Service ads, such as for hours of operation or resources, will not be removed.

*Beginners may find it easiest to create an ad as a PowerPoint slide. Follow the procedure below to create the image for T.V. Advertising

Recommendations for Effective TV Advertising in the DSC

Remember, the average person will look at your Ad for a few seconds, so you want Follow the guidelines below to make sure your ad is SEEN & REMEMBERED!

  • TV AD SHOULD BE DESIGNED IN HORIZONTAL FORMAT
    • TheTV screens are horizontal, so it makes sense. Your ad will be BIGGER & BETTER!
  • LESS IS MORE
    • Only put essential information on the slide:
      • Name, Date, Time of your event or announcement
      • Contact information
      • One or two points about the event or announcement
  • IMPACT STATEMENTS
    • Want certain words or phrases to stand out in your ad? Try the following:
      • Increase the font size
      • Type in All Caps
      • Bold the statement
      • Change the color
  • AD BACKGROUND COLOR VS. FONT COLOR
    • Make sure your words can be seen! We suggest using a darker background with lighter text.
  • DON'T USE WEIRD, FUNKY, OR CRAZY-STYLIZED FONTS
    • This is a SURE-FIRE way to get your ad ignored. If people can't read it easily, they'll pass it by!
  • ATTRACT THE EYE WITH A PICTURE
    • Find a graphic that closely ties into your event and throw it in the background of your Ad

 


Updated February 6, 2009