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Loyola University New Orleans Receives 2017 American Advertising Awards

Loyola press release - February 15, 2017

Loyola University takes home three Silver Addy awards, and Ad Team brings home a Gold, while The Maroon takes home two Silvers!

Loyola University New Orleans received three Silver Addy Awards this year for university marketing materials, the School of Mass Communication’s Ad Team won a Gold Addy Award for a television campaign created for Snapple, while The Maroon, Loyola’s 93-year-old student newspaper brought home two Silver Addys. Staff and students celebrated surrounded by Loyola alumni, including Morgan Ballard, '16, who was named Most Promising Person of the Year.

The awards were presented by the Ad Club of New Orleans at the 2017 American Advertising Awards ceremony on Friday, Feb. 3 at The Cannery. The New Orleans ADDY® Awards are organized and funded by The Advertising Club of New Orleans. Judges for the competition are chosen based on industry knowledge.

This year, Loyola University New Orleans received three 2017 American Advertising Awards for university marketing. These awards celebrate Loyola’s new branding, which emphasizes diversity, creativity, and a strong sense of social responsibility. With themes such as “Seek What Matters to You” and “Want to Impact the World? Think Creatively,” the new materials are aimed at “Gen-Z,” the next cohort of students who will build Loyola’s legacy.

Loyola’s “Ad Team” also won a Gold Addy for #SipandCelebrate, a television campaign created for Snapple during the 2015-2016 academic year. Operating out of Loyola’s acclaimed School of Mass Communication—which has brought home more than 150 awards in the last 18 months — the “Ad Team” at Loyola competes each spring in the National Student Advertising Competition sponsored by the American Advertising Federation. Selected students work on a real-world campaign for a national company. Past sponsors have included Toyota, Pizza Hut, Hallmark, VISA, and other nationally recognizable companies. As part of the project, students develop a comprehensive campaign for the client including research, creative ideas, and media recommendations.

The Maroon received two Silver Addy awards, each emphasizing the newspaper’s ability to succeed in the digital age on multimedia platforms.

Loyola received awards in the following categories:

• Loyola Recruiting Materials - Silver ADDY

Category: Sales Promotion - Sales Kit or Product Information Sheets

• Loyola Annual Crawfish Boil Poster - Silver ADDY

Category: Sales Promotion - Sales Kit or Product Information Sheets

• LOYNO Magazine - Silver ADDY

Category: Collateral materials - Magazine Design

Loyola’s Ad Team received an award in the following category:

• #SipandCelebrate - Gold ADDY

Category: Television Campaign

The Maroon, Loyola’s award-winning 93-year-old student newspaper received the following awards:

• Loyola Maroon Mobile - Silver ADDY Award

Category: Best Mobile App

• Loyola Maroon.com - Silver ADDY Award

Category: Best Consumer Website

“In reaching out to this next cohort of students, Loyola University New Orleans has strived to ensure that the marketing communications materials match the authentic experience,” Kurzu says. “Loyola New Orleans students are bright, creative and entrepreneurial; they have a strong sense of social responsibility and want to change the world. We hope that we have reflected that through interesting storytelling and beautiful photography.”

“We are excited by this year’s announcement. The students work hard to find innovative ways to deliver content to their increasingly digital audience, and these awards show that their efforts are paying off,” says Maroon adviser Michael Giusti, ‘00, ‘12.

Loyola is also proud of its many alumni who won awards, including former Bateman Scholar Morgan Ballard, ‘16 of Spears Group, who graduated last May and was named Most Promising Person of the Year.