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Loyola University New Orleans Is Honored with National Awards in the 2016 Collegiate Advertising Awards Program

Loyola press release - February 15, 2017

Silver and Gold! Admissions materials, magazine celebrate diversity, inclusivity, creativity, individuality, and social responsibility

Loyola University New Orleans was named among the top in the nation in the 2016 Collegiate Advertising Awards program. The Collegiate Advertising Awards (CAA) is an elite program recognizing higher education organizations for excellence in communications, marketing, advertising and promotions of their schools.

The 2016 CAA program had more than 900 entries from the United States and Canada representing small community colleges to very large schools and universities. Entries are judged creativity, design, quality and overall effectiveness by education marketing professionals with decades of combined experience.

Submissions were reviewed and by a national panel of industry experts, with a possibility of 100 total points. Participants’ entries competed against similar-sized organizations in their specific groups and categories.

Awards were issued for entries that received top marks from judges placing them in the top 16 percent of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

Loyola’s admissions materials won Gold in the highly competitive recruitment category, while Loyno Magazine won Silver in the external publications category, the Office of Marketing and Communications learned Wednesday. Gold Awards signify a score of 95 to 99, indicating a ranking among the top 5 percent in the nation. Silver Awards indicate a score of 90 to 94, with a ranking among the top 12 percent in the nation.

Admissions recruitment materials, including a travel piece, College of Music and Fine Arts College Book, Admissions View Book and Admit Book won helped Loyola to win “Gold” in the recruitment category. The Summer 2016 issue of Loyno Magazine, won Silver in the “External Publication” category.

The new branding and this week’s wins emphasize diversity, creativity, and a strong sense of social responsibility.

With themes such as “Seek What Matters to You” and “Want to Impact the World? Think Creatively,” the new materials are aimed at “Gen-Z,” the next cohort of students who will build Loyola’s legacy.

“As students are seeking the best college fit, it’s really important that the marketing communications materials match the authentic experience,” Kurzu says. “Loyola New Orleans students are bright, creative, entrepreneurial, and want to change the world. We hope that we have reflected that pretty accurately through interesting story telling and beautiful photography.”

Representing all areas of communications, medias, marketing, advertising and promotions, the 2016 Collegiate Advertising Awards program contained some of the best advertising projects arguably in the world. The Collegiate Advertising Awards is pleased to recognize the outstanding creative achievements of Loyola.

All winners are posted on the Collegiate Advertising Awards website at www.collegiateadawards.com.