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Loyola Mass Communication Students Collaborate with Kelly Cutrone to Promote Sixth Annual Sacred Music Festival

Loyola press release - February 14, 2017

PR maven and television personality Kelly Cutrone and Loyola mass communication students are collaborating to promote the Sixth Annual Sacred Music Festival on March 11 at the New Orleans Healing Center.

The partnership, which provides the students with real world experience and serves the greater New Orleans community, aims to amplify the growth of the Healing Center’s free annual celebration of sacred music and spirituality. The festival was created by New Orleans Healing Center volunteers and founder Sallie Ann Glassman to honor the ability of sacred music to transcend boundaries and bring healing to all.

About the partnership, Cutrone said, “I believe in magic, I believe in music, I believe in love, I believe in Sallie Ann Glassman, I believe in New Orleans, I believe in education, I believe in Loyola. These are a combination of my favorite things all rolled into one! I cannot wait for March 11!”

The event will start with a Peace Walk at 8:30 a.m., followed by a Fire Yajna ceremony at 10:30 a.m. Musical performances from local and international sacred music artists will begin at 11:15 a.m. and continue until 8 p.m. when the festival will conclude with a La Source Ancienne Vodou Ceremony.

Based on a twitter introduction last semester and subsequent class Skype session, Kelly Cutrone reached out to Dr. Cathy Rogers, Shawn M. Donnelley Professor for Nonprofit Communications at Loyola, for Sacred Music Festival volunteers. The collaboration subsequently evolved into something much bigger, and Rogers’ strategic communication class is helping the New Orleans Healing Center promote the Sacred Music Festival.

“This opportunity to work with someone as successful as Kelly Cutrone on something that will give me experience in my future career while also contributing to the community is a reason Loyola’s Mass Communication School is so worthwhile,” said Owen Sanford, a mass communication junior.

In 1996, Cutrone founded People’s Revolution, one of the most powerful fashion PR companies in the world. In addition to being CEO and founder of People’s Revolution, Cutrone also has a large social media following. She is known for her work with Mercedes Benz Fashion Week in New York and Paris and her appearances on television shows like The Hills and America’s Next Top Model.

Loyola University New Orleans’ School of Mass Communication is an award-winning program that prepares students for careers in advertising, public relations and journalism.