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Leading industry professionals join Loyola’s Mass Comm faculty

Loyola press release - September 19, 2016

Loyola University New Orleans’ award-winning School of Mass Communication welcomes a slew of industry experts to faculty as 2016-2017 academic year commences.

The forefront of the communications industry comes to the front of the classroom as leading communications professionals across New Orleans join Loyola University’s award-winning School of Mass Communication.

As the fall semester begins, Loyola School of Mass Communication welcomes four new adjunct professors to the school’s growing all-star roster.

The Loyola School of Mass Communication’s interactive program features practicing professional teachers in order to promote experiential learning and help students become practicing professionals. By giving students learning opportunities with industry titans, the university helps students gain real world insight into innovative industry practices and implement new ideas and practices daily.

“We could not be more thrilled to welcome these robust communications leaders to further strengthen our award-winning students and program,” said Dr. Sonya Duhé, director of Loyola University New Orleans School of Mass Communication. “Working under the guidance of leading professionals, our students gain the industry insights, talent advice, and multimedia platform skills to obtain coveted jobs and internships — and to lead successful and meaningful professional careers.”

CEO and founder of Deveney, John Deveney will be teaching Strategic Content Creation.

- PR Week magazine named Deveney's firm, Deveney, one of five top boutique PR firms in the country in 2004.

- Deveney specializes in strategic planning, crisis management, media training, community relations, web marketing, and media relations.

Tiffany Starnes, former vice president of Innovation at FSC Interactive, will teach social media.

- Starnes has an extensive resume with experience in tourism, restaurants, hospitality, social media, digital media and content marketing.

- In 2009, Starnes help start the social media department at FSC Interactive and expanded FSC's offerings to provide a complete portfolio of online marketing services, including search engine optimization, paid search, content marketing, e-mail marketing, and web development.

Zephyrs General Manager Augusto “Cookie” Rojas will be teaching sports promotions in the newly formed sports emphasis.

- Rojas was the former sales manager with the Pawtucket Red Sox and former general manager for Brown Bears Sports Properties at Brown University.

- Rojas specializes in increasing customer traffic and showcasing brands. His ability to develop partnerships and his strategic planning skills have made him a stand out in his career.

Former National Public Radio journalist and host of WWNO Music Inside Out, Gwen Thompkins will be teaching the feature writing course.

- Thompkins was the senior editor of NPR’s Weekend Edition and NPR’s East Africa correspondent.

- She is the holder of Nieman and Watson Fellowships.

Peter Mayer Advertising account executive Michelle Clarke will teach advertising principles and is spearheading our advertising competition team.

- Clarke has spent more than 10 years with Peter Mayer Advertising, ranked as the top advertising agency in Louisiana by AdWeek.

- Clarke is on the board of directors for both New Orleans Ad Club and American Advertising Federation District 7.

Senior Art Director for the Clarion Herald Cheryl Dejoie LaCabe will be teaching layout and design and overseeing Loyola’s Shawn M. Donnelley Center for Nonprofit Communications.

Former CBS news executive Joe Duke will be teaching mass communications writing and advanced reporting.

- Duke was a photographer, reporter, managing editor and news director at TV stations from KATC-TV in Lafayette to KHOU-TV in Houston before joining executive leadership at CBS News in New York City. At CBS News, he served as New York bureau chief, director of marketing for CBS Newspath and director, recruitment CBS News.

- His career also included more than 20 years in New Orleans at WVUE-TV, WDSU-TV, and WWL-TV.

Marketing strategist John Davis will be teaching media planning.

- Davis has worked with Southern Living and Cooking Light magazines while working for Time, Inc.

- At WebMD.com, Davis supported clients like Proctor & Gamble and Johnson & Johnson by creating programs that engaged customers and boosted sales.

Attorneys Scott Sternberg and Elizabeth Davis will be teaching media law.

- Sternberg is an associate at the legal group Baldwin Haspel Burke & Mayer, LLC., in New Orleans, with a focus in advising clients in matters such as admiralty, environmental, estate planning, media matters and general civil litigation.

- Davis is in-house counsel at LOOP LLC in Covington, specializing in transactional and regulatory law.