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Lt. Gen. Russell Honoré speaks to international business leaders

Loyola press release - June 27, 2016

At the invitation of Loyola New Orleans, Honoré addresses emergency preparedness and post-disaster recovery

Lieutenant General Russell L. Honoré, H'09, presented an “Inspirational Seminar on New Orleans” to members of the Academy of International Business at the annual AIB conference on Monday, June 27, at the Sheraton Hotel in New Orleans.

In this inspirational seminar, Lieutenant General Russell Honoré discussed emergency preparedness as well as post-disaster recovery. As leader of Task Force Katrina, Lt. General Honoré, also known as “Category 5 General,” managed the recovery efforts in the aftermath of the hurricane that struck the Gulf Coast in the summer of 2005. Honoré spoke to the AIB at the invitation of Len J. Treviño, Ph.D., Gerald N. Gaston Eminent Scholar Chair in International Business for the Joseph A. Butt, S.J. College of Business at Loyola University New Orleans.

“I am very grateful for General Honoré’s relationship with Loyola University New Orleans and his graciousness and willingness to speak on leadership and preparedness to AIB’s members,” said Treviño. “His unprecedented experiences during the storm and New Orleans’ recovery provide international business leaders both a glaring look at emergency preparedness needs and benchmarks and inspirational lessons in leadership and business flexibility.”

Honoré was born during a hurricane in 1947, on his family's subsistence farm in Pointe Coupee Parish, Louisiana. General Honoré paid his way through college, and enlisted in the Army in 1971 over his parents' protests.

In 2004, Honoré was a three-star general in charge of the First Army and responsible for the deployment of National Guard divisions heading to Iraq. When Katrina hit, his Louisiana roots and local knowledge made him a natural pick to head Joint Task Force Katrina. Amid the flailing of FEMA and local authorities, the "Category 5 General," as dubbed by the local media, earned respect as a no nonsense leader who put the post Katrina recovery efforts back on track.

After more than 37 years of uniformed service to the U.S. Army and our nation, Honoré intends to spend the second half of his life committed to a new mission: Creating a “Culture of Preparedness’’ in America.

Honoré, who received an honorary degree from Loyola in 2009, is currently a Senior Scientist with The Gallup Organization, where he is working on developing levels of preparedness in the U.S.A. He is also a CNN Preparedness Contributor. Honoré has also teamed up with environmental groups, including the Sierra Club and the Louisiana Environmental Action Network, to form the Green Army, an umbrella group that seeks to act as a force multiplier for activists.

According to U.S. News and World Report, Loyola’s International Business program is ranked No. 23 in the nation.

Located in one of the world’s most fascinating and largest port cities, Loyola New Orleans’ College of Business offers both a major and minor in international business. Through courses in international economics, finance, marketing, management, strategy; courses in culture, history, political science and business practices in Asia, Europe, and Latin America; foreign language study; internships; and work abroad, and foreign exchange and study abroad programs, Loyola prepares students to step into leadership positions in international organizations and firms that conduct business worldwide.

The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. Established in 1959, today the AIB has 3509 members in 84 different countries around the world. Members include scholars from the leading academic institutions as well as consultants and researchers with an interest in international business. The AIB welcomes members from developing countries, newly industrialized countries, as well as industrialized countries to join.