Loyola University New Orleans Student Wins National Advertising Honor
Loyola press release - December 7, 2016
A student in Loyola University New Orleans’ award-winning School of Mass Communication has received national recognition from the advertising industry. Loyola senior Angelic Williams, a native of Oakdale, La., has been included in the 2017 American Advertising Federation class of Most Promising Multicultural Students. This select class of top college seniors studying strategic communications will spend three days in New York this spring getting to know advertising executives, marketing and media professional.
“This is a tremendous honor. I am very excited,” said Williams. “The competition was focused on diversity in advertising. The biggest thing I wanted the review committee to take away from my application is that when one person succeeds, it only paves the way for others.”
Williams, a strategic communications major at Loyola, has over the last four years studied a broad array of subjects related to the advertising and public relations industries. Coursework has addressed topics including: research and advertising and PR; strategic problem solving, advertising copywriting; and advertising principles. All students in Loyola’s School of Mass Communication complete a yearlong “capstone” course designed to draw together skills built over the course of four years. Always an achiever, Williams received her capstone credit early, participating on Loyola’s prize-winning Advertising Team during her sophomore and junior years.
“Ad Team” at Loyola competes each spring in the National Student Advertising Competition sponsored by the American Advertising Federation. Selected students work on a real-world campaign for a national company. Past sponsors have included Toyota, Pizza Hut, Hallmark, VISA, and other nationally recognizable companies.
As part of the project, students develop a comprehensive campaign for the client including research, creative ideas, and media recommendations. In addition to preparing a professional plans book, they travel to compete at the District competition in April.
In the past 10 years, Loyola University New Orleans has won the District competition on the average every other year. Williams has participated in advertising campaigns for both Snapple and Pizza Hut. And in 2015, the Loyola Advertising Team took second place in the regional competition of the National Student Advertising Competition.
The campaign work, which involves primary and secondary research, focus groups and surveys, begins in fall and ends in spring with competition. That kind of intensive training puts Williams in good standing as she considers her career.
She referred to “the Man on the Moon” in her essay competing for the AAF honor, Williams said, describing her philosophy on advancing diversity.
“Before that iconic moment in history, it was probably impossible for the average American to believe that such a thing was possible. They had to see it to believe it,” Williams said. “Once you see something happen, then you know that it’s possible. When other people see people like me succeeding in the industry, then it lets them know that they can do the same.”