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Public Relations Competition Team Wins Top Professional Award for Loyola University New Orleans’ School of Mass Communication

Loyola press release - November 15, 2016

Sweet success! The Loyola University New Orleans 2015-2016 Bateman Competition Team has done it again, scoring a win at the Public Relations Society of America New Orleans Chapter “Fleurish Awards.” The team of five this month won the society’s top prize in the “Great Idea” category, earning an Anvil Award for their comprehensive public relations campaign for the Student Veterans of America.

The Fleurish Awards' “Great Idea” category recognizes creative and effective public relations campaigns with a budget of $2,000 or less. The team of recent graduates — Morgan Ballard ‘16, Shea Hermann ‘16, Sophia Masone ‘16, Leanne Reisz ‘16 and Edward Wroten ‘16 — wanted their campaign to support veterans and their transition into student life, while being culturally relevant to the City of New Orleans.

Their idea, “Second Line of Defense,” refers to both the military members who back the initial combat line and the classic New Orleans celebratory tradition of second lining.

“Not only did this team keep the Loyola legacy alive by being named among the nation’s top three finalists for the 15th time,” said Loyola instructor and advisor to the team Jeffrey Ory. “But they created a nationally and professionally recognized campaign that continues to be awarded in the community and by public relations professionals today.”

This is the second win for the 2015-2016 Bateman team’s multi-platform campaign. In May 2016, the team placed second in the Public Relations Student Society of America Bateman Case Study Competition, beating teams from more than 70 other universities around the nation.

“The Second Line of Defense campaign was the ideal transition to my career as a public relations professional,” said Morgan Ballard, the team’s account executive and current account coordinator for the Spears Group. “The experience allowed me to improve and enhance my public relations skills while contributing to a national campaign for an organization with a valuable mission.”

The Second Line of Defense campaign created important new partnerships and permanent change for student veterans in New Orleans. Their latest win came only two days before the nation celebrated Veterans Day.