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Loyola University New Orleans and the House of Blues New Orleans Present Uptown: Downtown

Loyola press release - October 7, 2015

Student showcase spotlights new Popular and Commercial Music Program, Music Industry Studies at Loyola.

Loyola University New Orleans and House of Blues New Orleans will partner next month to launch Uptown: Downtown, a student-run concert series that will be a recurring event each semester at the historic French Quarter venue.

The event series will kick off at House of Blues Parish on November 19, 2015 at 8 p.m. Tickets for Uptown: Downtown are $5 and go on sale Friday, Oct. 9. Tickets are available in a limited capacity at LiveNation.com, HouseofBlues.com, and Ticketmaster.

House of Blues spokesperson, Mark Roberts weighed in on the new partnership, “The Loyola School of Music Industry Studies is such a special place. We are inspired by the talent, creativity, and ambition of its students. House of Blues wants to provide an opportunity for those talented individuals to pursue their areas of focus at the next level. We want to provide them a broader platform to perform, promote, market, and produce events! We are very pleased to work with this very special group of students and faculty as we launch Uptown: Downtown.”

Musicians performing in the student showcase are all Loyola students, and a vast majority are students in the brand-new Popular and Commercial Music program in Loyola’s College of Music and Fine Arts. The Popular and Commercial Music major, launched in August, is a bachelor’s degree program in Loyola’s acclaimed Music Industry Studies department, which aims to prepare students for entrepreneurial success in creative professions. The program places primary emphasis on musical ability and live performance, and students in the program are required to take courses in music industry studies, music technology, business and theory, as well as band/ensemble classes and private music lessons. Quickly becoming known on campus as “The School of Rock,” the program demands that prospective students audition for admission, be proficient on an instrument, and participate in a student ensemble.

“What finer place than New Orleans to have this new program. The city is a recruiting tool,” said Sandy Hinderlie, professor of music and coordinator of popular and commercial music at Loyola. “Students have the opportunity to perform ―and perform frequently ― in New Orleans because we have such a vibrant live music scene and rich heritage.”

Uptown: Downtown will consist of five, diverse 30-minute performances, under the direction of Hinderlie, an accomplished jazz and blues pianist and producer, and Lo Faber, a Loyola instructor and founding member and front man for the New York-based jam rock band God Street Wine. Performances will cover a range of genres ― rap, R&B, rock, pop, and funk ― and include covers of familiar and well-loved songs, as well as student originals.

The highly anticipated event, which is open to students from other universities and the public, will be student-managed, student-marketed and student-operated, and is expected to become a new tradition at Loyola.

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