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Loyola efforts recognized with local public relations awards

Loyola press release - November 17, 2014

The Loyola University New Orleans Bateman team’s “Pay Easy in the Big Easy” campaign to introduce Popmoney, a person-to-person payment service, was one of only two recipients citywide of a Silver Anvil award at the 2014 Public Relations Society of America New Orleans Chapter Awards held Nov. 5. The Bateman team also won the Silver Anvil last year for the campaign, “Step Up, Reach Out!,” which focused on preventing childhood bullying.

Bateman team members include Shermicia Calice ‘14, Natalie Masone ‘14, Lindsey Rousselle ‘14, senior Ashley Ureta and Alden Woodhull ‘14. Loyola public relations professor Cathy Rogers, Ph.D., served as the faculty adviser for the team.

In the “Pay Easy” campaign, students introduced the Popmoney payment service to the New Orleans community as an easy way to send, receive or request money using a free smartphone app or online at popmoney.com. The person sending the money pays the transaction fee of 95 cents, which is cheaper than the average 2.75 percent transaction fee charged via Square or PayPal.

Loyola’s April Fools’ Day campaign to replace the iconic Loyola sign in front of Marquette Hall with permanent YOLO letters (You Only Loyola Once) won an Award of Merit. The public relations portion of the campaign was developed and executed by Mikel Pak, Loyola’s associate director of public affairs, while the social media campaign was executed by FSC Interactive.

FSC Interactive also received an Award of Merit for Loyola’s 2014 “selfie” campaign for commencement. Loyola was the only local university to showcase live social media posts on multiple giant video screens throughout the Mercedes-Benz Superdome leading up to its spring undergraduate and graduate commencement ceremony. Students, parents, families and faculty submitted photos before the ceremony with the hashtag #Loyno2014.