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Graphic design students create multilingual project with local elementary school

Loyola press release - May 6, 2013

Art and design students from Loyola University New Orleans recently initiated a collaborative, multilingual, motion graphics project with second graders from the International School of Louisiana. The ongoing research project and design experiment embraces the vibrant French-speaking subculture that thrives in New Orleans.

By centering on the distinctive, French culture of the city and working outside the classroom, Loyola students created a variety of typographically complex pieces that employ video footage and animation technology to create the illusion of motion. The resulting works are unique, typographic fables and songs where type is the protagonist and images are mere props.

The project examines and collects data on how the second graders respond to these typographic motions. The ultimate goal is to continue to collect data and then host the collaboration online so all French immersion schools can benefit, according to project adviser Daniela Marx, associate professor of graphic design.