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Loyola student band competes for spot at Hard Rock international music festival in London

Loyola press release - April 14, 2012

Liquid Peace Revolution, a rock band of three Loyola University New Orleans’ freshmen and two former students, recently won the local round of Hard Rock Rising, an international battle of the bands at the Hard Rock Café New Orleans in March. The quintet must now compete for a spot on the bill at the 2012 Hard Rock Calling music festival in London’s Hyde Park, featuring headlining performances by legendary musicians Soundgarden, Bruce Springsteen and Paul Simon.

More than 12,000 bands entered worldwide, but now Liquid Peace Revolution, the only band from Louisiana competing, will be pitted against 85 other Hard Rock Café local winners from across the globe. Those winners will be narrowed down to the top 10 bands worldwide via fan voting on Hard Rock Facebook pages, which began earlier this week and will close on Tuesday, April 24. Once the top 10 are chosen, a panel of celebrity judges and music industry professionals, including Steven Van Zandt of the E Street Band, John Gourley of Portugal. The Man and Fyfe Dangerfield of Guillemots, will crown the winner.

Founded in 2003 by guitarist Kyle Deshowitz and bassist Evan Hall, Liquid Peace Revolution has now evolved into a quintet, thanks to the addition of William A. Alber (lead vocals), Matthew J. Keegan (drums/percussion) and Jason M. Percle (keyboards). The group released its first CD, “Flower Power Evolution,” in July 2011 and is currently working on a second album.

Hard Rock Calling, now in its seventh year, has established itself as one of the United Kingdom’s premiere outdoor music events. The 2012 festival will take place July 13 – 15 in London’s Hyde Park. Produced by Live Nation and presented by Hard Rock International, the festival is a unique and historic musical event attracting thousands of music lovers from around the world due to its consistent pool of renowned bands, on-site Hard Rock Café and a variety of additional attractions.

For more information about Liquid Peace Revolution, visit www.theliquidpeacerevolution.com or contact Kevin J. Quern at liquidpeace247@aol.com. To vote for Liquid Peace Revolution to win a chance to perform at the Hard Rock Calling 2012 music festival, visit the band’s Facebook page.