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Loyola mass communication students to vie for national title

Loyola press release - April 21, 2008

Loyola University New Orleans’ 2008 Bateman team was recently named a finalist in the national Bateman public relations competition. The team advanced to the finals with a public relations campaign that promoted Safe Kids Worldwide, an international nonprofit organization dedicated to preventing unintentional childhood injury.

Loyola’s Bateman team, sponsored by the Public Relations Student Society of America (PRSSA), is one of three teams headed to the national PRSSA Bateman competition held May 1 - 4 in Detroit, Mich. The team is comprised of mass communication majors Shannon Corrigan, Harvey, La.; Daniel Mazier, Phoenix, Ariz.; Andrea Mulcrone, Park Ridge, Ill.; Kelly Rayner Jamaica Estates, N.Y.; and Kelly Roth, Laplace, La.

In this year's competition, the campaign, "Safe Kids Buckle Up," asked students to address the issue of seat belt usage among youth, ages 11 to 14. Loyola’s team will present their winning campaign, “Step Up, Strap In,” to General Motors and Safe Kids Worldwide. The two other finalists teams are from California State University at Long Beach and Texas Christian University.

The PRSSA Bateman competition is a national contest among universities to promote non-profits. It is the nation’s most prestigious and challenging competition for public relations students. This is the ninth year that Loyola has been a top three finalist of the competition. Loyola placed first in 1997, 2000, 2003 and 2005.

For more information, please contact Cathy Rogers, associate professor of mass communication, at crogers@loyno.edu or (504) 865-3297.