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Bateman team kicks off 2007 campaign

Loyola press release - February 15, 2007

February is campaign month for Loyola University New Orleans' 2007 Bateman Team. Bateman is the Public Relations Student Society of America's annual case competition, in which Loyola consistently places as one of the top teams in the nation. This year, the competition's cause is FamilyCaregiving101.org, an ideal starting place for family caregivers and adults caring for ill or aging family members to find help.

"If you are a caregiver or know someone who is or is about to reach that point in their life, send them to FamilyCaregiving101.org/team25," says team facilitator and mass communication senior Cristina Rivera.

Other team members include mass communication juniors André Breaux, Stephen Brown, and Katherine Hebert, and psychology senior Lyse Jackson. Dr. Cathy Rogers, head of the School of Mass Communication's public relations sequence, is their faculty adviser.

This year's competition is more challenging than most. PRSSA, who organizes the competition, has chosen a cause that gives teams the opportunity to develop their campaigns off campus, and Loyola's team will be reaching out to the Greater New Orleans area.

Loyola's Bateman Teams have a recent history of success. They have won a top-three ranking in the nation for the past seven years. The 2006 "Get Back in the Habit" campaign placed second, and the 2005 "Check out my Ethics" campaign was the national champion.

The team's objectives for this year's campaign are to raise awareness of family caregiver issues in the Greater New Orleans area and drive more traffic to the Family Caregiving 101 website.

A key component of the competition is evaluating the campaign's results. A "team25" tag at the end of the team's specific URL (http://www.familycaregiving101.org/team25) will help track the number of Web hits their campaign motivates.

For more information, please contact André Breaux at ambreaux@loyno.edu