Yahoo! Inc. awards Loyola 3rd place
Loyola press release - June 10, 2005
Loyola ad team wins 3rd in Yahoo! Inc. competition
Loyola’s advertising team placed third in the National 2005 American Advertising Federation Student Advertising Competition for an ad campaign created for Yahoo! Inc. The Texas State University San Marcos won first place, the
Before advancing to finals, the ad team fought its way to first place in the district competition in April, making it the sixth time in 12 years that Loyola took top honors. The students developed an integrated marketing communications campaign to target teens. Each team prepared a 32-page plans book and a 20-minute multi-media creative presentation.
Loyola’s winning campaign, under the advising of Communications Chair Teri Henley and Communications Assistant Professor Debra Woodfork as co-adviser, was developed as part of a semester-long course in advanced advertising campaigns. The team, all communications majors, comprised of:
Ian Siparsky, Denver, CO
For additional information, please contact Teri Henley at 504-865-3450.