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Yahoo! Inc. awards Loyola 3rd place

Loyola press release - June 10, 2005

Loyola ad team wins 3rd in Yahoo! Inc. competition

Loyola’s advertising team placed third in the National 2005 American Advertising Federation Student Advertising Competition for an ad campaign created for Yahoo! Inc. The Texas State University San Marcos won first place, the University of Virginia won second, and the University of California Berkeley took fourth place.

Before advancing to finals, the ad team fought its way to first place in the district competition in April, making it the sixth time in 12 years that Loyola took top honors. The students developed an integrated marketing communications campaign to target teens. Each team prepared a 32-page plans book and a 20-minute multi-media creative presentation.

Loyola’s winning campaign, under the advising of Communications Chair Teri Henley and Communications Assistant Professor Debra Woodfork as co-adviser, was developed as part of a semester-long course in advanced advertising campaigns. The team, all communications majors, comprised of:

Christy Rowley, New Orleans, LA

Mary Lanaux, Fairhope, AL

Amy Bowles, Louisville, KY

Nicole Thiberville, New Orleans, LA

Robyn Alello, Marrero, LA

Aimee Alleman, Metairie, LA

Heather Cunningham, Pittsburgh, PA

Virginia King, Memphis, TN

Deanna McShan, Amite, LA

Lindsay Southall, Baton Rouge, LA

Allison Thompson, Irvine, CA

Andrea Rey, Coral Gables, FL

Sharon Sibley, Jefferson, LA

Ian Siparsky, Denver, CO

Jay Cardwell, Coral Gables, FL.

For additional information, please contact Teri Henley at 504-865-3450.