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Loyola 2004 Bateman team selected as finalist in national competition

Loyola press release - April 14, 2004

(New Orleans)—The 2004 Bateman team from Loyola University New Orleans has again been selected as one of three finalists in the annual national competition sponsored by the Public Relations Student Society of America (PRSSA). The team will travel to Detroit, Mich., on May 6 to compete in the final round.

Loyola teams are always strong competitors in the Bateman competition. Loyola teams won the national competition in 1997, 2000 and 2003. This is the fifth consecutive year that the teams have finished as one of the top three entries.

The team will present its campaign to judges from the PRSSA and the Public Relations Society of America (PRSA) and to this year’s client, Ford Motor Credit Company. As a provider of automotive financing, Ford Credit is interested in helping young adults manage their financial responsibilities while they still have a clean credit record. The mission of the campaign was to educate students about the importance of good credit and how to avoid extensive credit card debt.

Team members are Joel Mandina, team director, senior from Belle Chasse, La., Tamsin Ayre, junior from Houston, Texas; Meghan Fitzsimmons, junior from Dallas, Texas; Katherine Goetz, senior, from Grand Junction, Colo.; and Miriam Warren, senior from Gulf Port, Miss. Dr. Vanessa Murphree, assistant professor of communications at Loyola, is the faculty advisor.

The Bateman contest is considered by many to be the most challenging and prestigious national competition for public relations students. The competition was established by the PRSSA to allow members an opportunity to exercise the analytical skills and mature judgment required for public relations problem solving. The other two national finalists for 2004 are teams 1 and 3 from the University of South Carolina

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