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Loyola University New Orleans student marketing team Reaches finals in AMA national competition

Loyola press release - April 22, 2002

(New Orleans)—The Loyola University New Orleans student marketing team, from the College of Business Administration, has been selected to go to the finals of the American Marketing Association (AMA) 2001 - 2002 competition. In the last three national competitions, Loyola teams have placed first and second.

The competition this year is sponsored by Goodyear and Sullivan Tires and Auto Service and is a marketing challenge for AMA collegiate chapters. Eight finalists are selected to participate in an oral competition based on the scores they receive from four judges based on their written marketing plans for Sullivan Tires. Written reports were limited to 25 pages and oral presentations are limited to 30 minutes, followed by 15 minutes of questions.

The teams developed a marketing program for Sullivan Tires while considering news reports from the 2000 census about the changing face of the American consumer - there are more minorities, with greater ethnic diversity. More females are heads of households who make decisions about tire purchases and auto service and repair.

Team members are: Jason Cook, Atlanta, Ga.; Dennis Coughlin, Jr., Metairie, La., Lucas Jason Cuccia, Kenner, La.; Karla Fennel, New Orleans, La.; Rafael Torres, Arecibo, Puerto Rico; Toni Varnado, Jefferson, La.; and, Tanya Wattigney, Marrero, La.

The final competition was in Orlando, Fla., from April 23 - 25. The competition was open only to schools that have an affiliated AMA Collegiate Chapter and all team members must belong to that chapter. Other teams in the finals are from Northern Illinois, Penn State, St. Cloud State, Stephen F. Austin, South Carolina, Wyoming and Western Michigan universities.