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Loyola University New Orleans Bateman Team Places Fourth in National Competition

Loyola press release - May 24, 1999

(New Orleans)—Students from Loyola University New Orleans Public Relations Student Society of America (PRSSA) Bateman team placed fourth in national competition.

The Bateman team, composed of four Loyola communications students, created a complete public relations campaign for the Washington, D.C. based CAMPAIGN FOR TOBACCO FREE KIDS, which is the largest initiative working to decrease youth tobacco use in the United States.

This year was the first time New Orleans participated in the national, multi-city Kick Butts Day.

The Loyola Bateman team’s objectives were to involve Orleans Parish middle school students in becoming advocates in the fight against tobacco use and to attract local media attention to the April 14 Kick Butts Day. Seventh graders at six Orleans Parish schools publicly took a stand in the Bateman team’s campaign against youth tobacco use by joining coalitions and participating in a variety of educational and fun activities.

Loyola’s Bateman team competed against 70 other teams from 64 colleges and universities. Loyola’s Bateman teams have ranked nationally for the past four years. Team members led by communications professor Cathy Rogers are: Mary Beth West, Pensacola, Fla.; Lisa Carsley, Hicksville, N.Y.; Liliana Rincon, Rio Piedras, Puerto Rico; and Ashley White, Kenner, La.

Based on the heritage of Catholic Jesuit higher education in Louisiana since 1849, Loyola University New Orleans was chartered in 1912. Today, the university serves approximately 5,550 undergraduate and graduate students. The university is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.