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Loyola University New Orleans Holds 4th Annual Fr. Carter Lecture Series

Loyola press release - March 30, 1999

(New Orleans)—The 4th annual Fr. Carter Lecture Series which is scheduled for Monday, April 12, at 7:30 p.m. will feature Jerry Greenfield, co-founder of Ben and Jerry’s Homemade, Inc. The lecture will be held in Roussel Performance Hall located on Loyola’s main campus at 6363 St. Charles Ave.

Greenfield and long-time friend and business partner, Ben Cohen, are the men behind one of the most talked about and least conventional success stories in American business. Co-founder of Ben & Jerry’s Homemade, Inc., Greenfield has helped to build a store front venture into a $160 million publicly-held ice cream empire by making social responsibility and creative management strengths instead of weaknesses.

Now with his new best seller, Ben & Jerry’s Double Dip: Lead with Your Values and Make Money, Too (co-authored with Cohen), Greenfield has created both a nuts-and-bolts guidebook to the promise and pitfalls of "values-led business and an inspiring wake-up call about his growing international influence of the ‘socially conscience’ or ‘mission drive’ corporation."

Bringing all of this to life at the lecture podium, Greenfield’s presentation delivers a rousing tribute to America’s entrepreneurial spirit, full of hilarious anecdotes and radical business philosophies. It also addresses the great sense of fun that is the company’s hallmark, illustrated with the serving of Ben & Jerry’s ice cream for the entire audience.

This lecture series honors Loyola’s longest-tenured president, the Rev. James C. Carter, S.J., who served 20 years. The series seeks to feature a speaker of national prominence whose humanity and character have enabled him or her to promote social justice in his or her life and work. Past speakers have included Susan Sarandon, Sister Helen Prejean, Robert F. Kennedy, Jr., and Dr. Beck Weathers.

About Greenfield

Greenfield was born in Brooklyn, New York, four days before his future business partner Ben Cohen. Greenfield graduated from high school with a National Merit Scholarship under his belt and enrolled at Oberlin College to study pre-med.

At Oberlin, Greenfield got his first taste of the ice cream industry when he took a job as a scooper in the college cafeteria. After graduation, he worked as a lab technician in New York and lived with his school buddy, Ben, in an apartment on East 10th street. In 1977, with Jerry thoroughly sick of his occupation as lab tech, the two friends decided to fulfill a dream they both shared: running a food business together. The two eventually settled on ice cream, and after a bit of research (and a $5 Penn State correspondence course in ice cream making), opened Ben & Jerry’s Homemade Ice Cream Parlor in Burlington, Vt. in May 1978.

Jerry began by making all the ice cream, but as the company expanded into new markets, he soon found himself handling everything from distribution to orientation to employee motivation.

Greenfield and Cohen have been recognized for fostering their company’s commitment to social responsibility by the Council on Economic Priorities (which awarded them the Corporate Giving Award in 1998 for donating 7.5 percent of their pre-tax profits to non-profit organizations through the Ben & Jerry’s Foundation) and by the U.S. Small Business Administration.