Advertising students at Loyola University New Orleans win national award
Loyola press release - January 20, 1999
(New Orleans)—Loyola University New Orleans advertising students have taken the university into the national spotlight by placing first in the 1998 National Collegiate Competition in Promotional Products Marketing.
The students developed an integrated communications campaign promoting the Skil Power Tools Worm Drive Saw. The campaign was one of 132 entries nationwide and was judged by a panel of advertising and public relations professionals, the product manager and marketing manager from Skil Power Tools, and several representatives from the academic community. According to Ray Finfer, director of marketing communications for the Promotional Products Association International, Loyola’s campaign, "You Always Make the Cut" which included a football tie in, was very well put together and exceptionally researched.
According to Teri Henley, associate professor of communications and advisor, "The students really worked to get inside the minds of the consumer through innovative research techniques. In the end, it was this consumer insight that helped them develop such an outstanding campaign."
The winning team was comprised of Kizzy Curtis, ’99, New Orleans; Haydee Denis, ’99, New Orleans; Mildred Padilla, ’98, Miami, Fla.; and Chad Schmalz, ’98, Chalmette, La. The team and Henley will travel to Dallas on January 25 for a special recognition by the Promotional Products Association International at the group’s annual meeting.