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Graphic design juniors take on 'MoWall'

Loyola press release - February 13, 2012

Students in the Advanced Graphic Design 4 class at Loyola University New Orleans are currently working on “MoWall,” a massive design project aimed at reinventing the semi-permanent wall that has been constructed outside of Monroe Hall.

Major renovations on Monroe Hall began in December, and with those changes, a wall was built to contain the construction. Provost and Vice President for Academic Affairs Edward J. Kvet, D.M.E., approached the graphic design faculty members Nancy Bernardo and Daniela Marx with a request to create a design on the construction wall between Miller Hall and Monroe Hall.

Bernardo and Marx, co-teachers for Graphic Design 4, incorporated this project into their classroom, creating a student project where the classwork would come alive on the “MoWall.” Over the course of 12 weeks, the wall will slowly be transformed as three student groups of four students each create and paint four layers of images on “MoWall.”

The project’s guiding principle is the phrase “Embracing the Future,” derived from the tagline marking Loyola's centennial celebration. Students are researching Loyola and Loyola’s place in the city in order to provide an analytical rationale for the design elements they are creating. The project is accompanied by an essential written component, MoWALL.wordpress.com, a student authored blog that reveals and discusses the design concepts and visual rhetoric behind the images on the wall.

Each week, driven by the concept of “future,” students are challenged to build upon the previous elements created on the wall and push towards the next layer of the design, which is derived from a hierarchical list of themes. There are 12 different layers with 12 corresponding themes that will be revealed weekly:

  1. New Orleans
  2. Loyola University
  3. Education
  4. Jesuit values
  5. Technology
  6. Science
  7. Theatre
  8. Dance
  9. Music
  10. Art
  11. Design
  12. Celebration

“The students aim to make this wall a daily reminder that the temporary inconvenience of construction will lead Loyola into the next centennial,” Marx said. “At the same time, it is an opportunity to look back and celebrate the university’s diverse past.”

For more information, contact Jess Brown in the Office of Public Affairs at 504-861-5882 or jlbrown@loyno.edu.

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LoyNews is an e-newswire produced by the Loyola University New Orleans Office of Public Affairs. LoyNews is distributed weekly to local, regional and national news media outlets, communicating the latest news and accomplishments of the university and its community.