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Loyola alumnus featured in national media

Loyola press release - August 10, 2009

Loyola University New Orleans alumnus Robbie Vitrano was featured July 29 in The New York Times and in the August issue of Entrepreneur magazine for his work in stimulating small business development in New Orleans. Vitrano, who owns the branding, marketing and public relations firm Trumpet, is a 1985 graduate of the School of Mass Communication in the College of Social Sciences.

In "The New Orleans Saints," in Entrepreneur and "Entrepreneurs leverage New Orleans charm to lure small businesses," in The New York Times, Vitrano talks about building a diverse, innovative business culture in post-Katrina New Orleans.

Both articles describe the "Icehouse," the entrepreneurial hub Vitrano owns that includes eight startups and "The Intellectual Property," a building on Camp Street in the Warehouse District that houses businesses with novel 21st-century applications. The "I.P.," as the building is called, hosts TurboSquid, a 3-D modeling company; iSeatz, an online reservation engine; the Idea Village, a New Orleans nonprofit, co-founded by Vitrano which fosters entrepreneurship; a fashion designer; and Carrollton Technology Partners, a technology development company that most recently has garnered its own headlines while working to recover lost e-mails at New Orleans City Hall.

Vitrano sees the trailblazing efforts of New Orleans entrepreneurs as a model for resurrecting the nation’s humbled economy.

"New Orleans is in many ways a microcosm of current global economic challenges, except that we got a four-year head start on the rest of the country and the world," Vitrano said. "Our city was more than 80 percent destroyed economically, but also socially, culturally, politically and environmentally altered forever. After Katrina, we had to face problems and orchestrate the way forward. In a word, ‘reinvention’."

"This entrepreneurial movement—connecting native intelligence and our city’s creative culture of innovation to world-class standards and the influx of idealistic, mostly young talent—is the response. It’s a laboratory that’s attracting national attention because it is very likely an indication of the way forward for American capitalism."

For more information, contact Catherine Koppel in the Office of Public Affairs at 504-861-5448 or by e-mail at ckoppel@loyno.edu. To learn more about Vitrano, visit www.trumpetgroup.com or follow him on Twitter @robbievitrano.

For the latest updates about Loyola University New Orleans, follow us on Twitter @LoyolaNOLANews or become a fan on Facebook at www.facebook.com/loyno.


LoyNews is an e-newswire produced by the Loyola University New Orleans Office of Public Affairs. LoyNews is distributed weekly to local, regional and national news media outlets, communicating the latest news and accomplishments of the university and its community.