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Bateman team places in top 3 in national public relations competition

May 23, 2014

Five public relations students from Loyola University New Orleans won third place nationwide in the final round of the Public Relations Student Society of America 2014 Bateman Case Study Competition for their “Pay Easy in the Big Easy” campaign to introduce Popmoney, a person-to-person payment service. This was the thirteenth time in 14 years the Bateman team competed in the finals, which were held May 9 in Atlanta, Ga.

Students on the team included graduating seniors Ashley Ureta as well as Shermicia Calice, Natalie Masone, Lindsey Rousselle and Alden Woodhull. Loyola public relations professor Cathy Rogers, Ph.D., serves as the faculty adviser for the team.

“The success of our Bateman public relations team on a national stage is a testament to the quality of a Loyola mass communication degree,” said Sonya Duhé, Ph.D., director of the School of Mass Communication. “We have an elite program offering forward-thinking educational opportunities that go beyond the classroom.” Loyola has won the Bateman Case Study Competition more than any other school in the country.

The students’ public relations campaign introduced the Popmoney payment service to the New Orleans community as an easy way to send, receive or request money using a free smartphone app or online at popmoney.com. The person sending the money pays the transaction fee of 95 cents, which is cheaper than the average 2.75 percent transaction fee charged via Square or PayPal.

Part of the campaign was the team’s NOLA Who You Pay challenge, which encouraged locals to pay other people using Popmoney. The campaign focused on raising awareness about how the personal payment service can be used to donate to nonprofits, to pay membership dues, to make purchases from local vendors or simply split a lunch tab or pay rent. The team partnered with Crescent City Farmers Market vendors Cajun Growers and NOLA Pie Guy, the local chapter of the American Heart Association as well as Mardi Gras organizations Krewe de Lune and Krewe of Chewbacchus, to show how Popmoney can easily be used in each organization.

“Our 2014 Bateman team focused their creative strategy to capitalize on New Orleanians’ passion for all things local,” Rogers said. “Their commitment to Loyola’s legacy in this competition produced a campaign with measureable results that exceeded their objective.”

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