Loyola at a Glance
Who's your ADDY? Loyola brings home Best in Show for NOLA ADDY Awards
February 21, 2014
|From left to right are School of Mass Communication Alumna and current Ad Club of New Orleans president Nicole Parks '05 and Loyola senior Ophelia Battle.|
Loyola University New Orleans School of Mass Communication senior Ophelia Battle won Best in Show at the 2014 NOLA ADDY Awards Feb. 7, joining an elite group of Loyola students and staff who brought home multiple ADDY Awards during the Ad Club of New Orleans’ local chapter awards ceremony held at The Cannery. The awards recognize the city’s best and most creative print, Web and online campaigns.
Battle earned the Best of Show award and picked up an additional Gold award for her own personalized logo in the student category. She also won a Silver ADDY for a brochure she produced for a Shawn M. Donnelley Center for Nonprofit Communications client, The New Orleans Council on Aging.
“Winning a Gold ADDY was a sign that I am leaving Loyola with the skills to produce great work,” Battle said. This is her second Gold ADDY and second Best of Show for this competition.
Another student, mass communication sophomore Graham Blackall won a Gold ADDY for his fashion/foodie blog, Glazed and Confused.
Director of Creative Services Allee Parker and Director of Marketing Francie Davenport in the Office of Marketing and Communications at Loyola also won a Silver ADDY for the Founders Fest marketing campaign. The campaign promoted Loyola’s Jazz Fest-style celebration at the end of Loyola’s centennial through postcards, posters, various ads and social media posts.
Gold entries will advance to the regional competition this April in Birmingham, Ala., where both Battle and Blackall are also competing in another contest, the American Advertising Federation’s National Student Advertising Competition, sponsored this year by Mary Kay Cosmetics. Student teams are tasked with researching Mary Kay and its competition, developing an integrated communications campaign and pitching it to a panel of judges.
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