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Design class spearheads hoops promotion this Saturday

February 21, 2014

Loyola visual arts junior Devone Paul created this piece of basketball player Aleksander Matoski.

The Loyola University New Orleans Department of Athletics and Wellness is partnering with associate professor Daniela Marx’s Graphic Design IV class to create larger-than-life personalized graphic portraits showcasing Loyola’s athletes for the Wolf Pack basketball games Saturday, Feb. 22 against Bethel University in The Den. Tipoff for the women’s game is scheduled for 2 p.m. with the men to follow at 4 p.m.

Each design student was paired with an athlete for the project and designs were based on interviews with the athlete as well as their biography. The 6-foot-by-3-foot portraits of the men’s and women’s basketball players will hang around the gym for the game where fans will have an opportunity to vote on their favorite. The portraits will also be on sale through a silent auction at the basketball games on Saturday with proceeds benefitting the Graphic Design and Athletics and Wellness departments.

“We are excited about this collaboration between Professor Marx’s design class and our men’s and women’s basketball teams. This project is a great opportunity for the designers to receive exposure for their work, while promoting our basketball games against Bethel. We want to thank Professor Marx, her class, and our marketing intern Shannon Kelly for creating such a unique promotion,” said Associate Athletic Director Brett Simpson ‘96, MBA ‘03.

“My students have been working to make sure this is the right design for each player. We are trying to reach out to our community to show the power of design. Design is visual communication. It is about thinking and using different tools to visually communicate a message. We are interpreting the written word into something visual. This is hopefully going to result in a very unique portrait of the basketball players from a design perspective,” Marx said.

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