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School of Mass Communication students work with Mercy Endeavors

January 17, 2014

Loyola University New Orleans’ School of Mass Communication senior students are putting their strategic communication skills to good use this semester by working with local nonprofit Mercy Endeavors Senior Center.

The School of Mass Communication offers several service learning courses to students that give them the opportunity to work with local 501(c)(3) nonprofit organizations. In the past, students have worked with organizations such as the Louisiana Organ Procurement Agency, City Park and the New Orleans Convention and Visitors Bureau.

For Mercy Endeavors, students are preparing an all-inclusive plans book that provides in-depth research, media outreach tactics, strategic plans and promotional materials.

“Mercy Endeavors is excited about partnering with Loyola’s School of Mass Communication and campaigns class this semester,” said Mercy Endeavors Director of Development Cherie Moore. “We hope to create awareness of our organization and its members, and we look forward to the students’ presentations at the end of the semester.”

“Working with Mercy Endeavors allows our students to improve their strategic communication skills, while providing needed resources for this community organization,” said School of Mass Communication Instructor and Assistant Professor Valerie Andrews.

Mercy Endeavors opened in 1997 with current executive director Sister Jane Briseno, RSM. The faith-based center offers educational opportunities, nutrition programs, noon meals and advocacy programs to elderly members primarily of the Irish Channel and Lower Garden District.

The center, currently located at 1017 St. Andrew St., is in the process of building a new facility which will be located at the intersection of Jackson and Rousseau Streets. It is currently planning to break ground this summer.

Established in 1953, the Loyola University School of Mass Communication offers sequences of study in digital media, advertising, public relations and journalism.

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