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Andrew Nelson among featured travel experts at World Travel Market 2012

November 30, 2012

As a mass communication professor and contributing writer for National Geographic Traveler magazine, Loyola University New Orleans visiting professor Andrew Nelson sees firsthand how social media is changing the way people choose their next travel destination. Nelson shared that expertise Nov. 6 on a panel at the World Travel Market 2012 in London, one of the most important travel industry conferences held each year.

Nelson told attendees of the international conference that today’s journalists need to understand the audience is now “riding shotgun” with the reporter and there is a real-time dialogue between the writer and his readers.

“It’s not about technology, as that is constantly changing, but rather, it’s all about the conversation,” Nelson said. “A distinctive voice or perspective in travel journalism is becoming vital in an era of endless reviews and posts on Amazon, TripAdvisor and Facebook.”

Nelson is currently working on features about San Francisco and the revival of Cincinnati, Ohio. His story “Tweet Me in Miami” won a 2010 Folio Award for magazine writing.

The panel also included speakers Andrew Evans, another National Geographic Traveler writer, and Scott Hutcheson, the cultural economy advisor to New Orleans Mayor Mitch Landrieu.

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