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Loyola at a Glance

Events highlight business side of New Orleans Super Bowl

November 9, 2012

Leo Basile, national sales manager of Abita Beer, will speak on Nov. 15.

Next week, students can examine the business side of football mania with two presentations focusing on Super Bowl XLVI. Both events are free and open to all Loyola University New Orleans students.

  • Presentation and Mercedes-Benz Superdome tour with Eric Eagan, SMG New Orleans, Pre-registration is required for this event. Contact College of Business professor Mike Pearson, Ph.D., at pearson@loyno.edu or 504-864-7938.
    Tuesday, Nov. 13, 3:30 p.m.
    Eagan, communications manager for SMG, the company that manages the Mercedes-Benz Superdome and the New Orleans Arena, will lead the tour and talk about his firm’s role. He will talk about the history of the Superdome in hosting the Super Bowl and other major events.
  • “Answering the Bell: Take advantage of the opportunity,”
    presentation by Leo Basile, national sales manager of Abita Beer

    Thursday, Nov. 15, 12:30 p.m., Miller Hall, Room 112.
    Co-sponsored by the Office of Career Development, Basile will talk about stepping up to whatever life throws at you and always being prepared for an opportunity. He will also speak about how Abita will compete with the big beer brands during the Super Bowl promotional period.

The presentations are sponsored by the College of Business’ student chapter of the American Marketing Association. For more information, contact Pearson at 504-864-7938 or pearson@loyno.edu.

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