Loyola at a Glance
Bateman team takes home seventh national title
May 25, 2012
The Loyola University New Orleans Bateman team continued its dominance of the nation’s premier case study competition for public relations students, winning its seventh national title since 2000 last week in Minneapolis, Minn. Loyola topped teams from the University of Florida and the University of Maryland-College Park in the finals to take their third title in the last five years. Seventy colleges from across the U.S. took part in this year’s Bateman competition.
“Returning home with the first place ranking in the Bateman competition is not only a thrill for our students, it is also another huge honor for the university and the School of Mass Communication,” said Sonya Duhé, Ph.D., director of Loyola’s School of Mass Communication. “The students that are selected for the Bateman team know about our history with the competition and understand the commitment it takes to be the best. Our public relations sequence is one of the best in the country, and we know that we can go out, compete and win against much larger, more storied schools.”
Sponsored by the Public Relations Society of America, the Bateman competition attracts the country’s best public relations college programs, challenging students to use classroom education and internship experiences to create and implement a full public relations campaign for a national corporation.
Loyola’s national championship team is comprised of students from the New Orleans area, including Maggie Moore, Nhi Tieu, Jack Lien, Wade Kimbro and Alexandra Broussard. They created the “Choose Dat, Not Dis” public relations campaign for United Way Worldwide, specifically advocating for healthy lifestyles through education, outreach and other tactics as a way to reduce childhood obesity.
“Those five students are, in my eyes, some of the most strategic minds that I’ve seen in a long time,” said public relations instructor and team adviser Jeffrey Ory, ’97 ABC, APR. “They looked at the issue of childhood obesity, globally and regionally, and identified how they could actually make an impact in just a month’s timeframe. The judges were really impressed on how our students made the campaign culturally relevant to the New Orleans area, from the design of the logo to their messaging and implementation.”
The team partnered with chefs from award-winning, southern eateries, GW Fins and Le Foret, to create healthy dishes that kept the unique New Orleans flavor. They also worked with Rouses Supermarkets, the nation’s 11th largest-independently-owned grocery store, to promote healthy “Choose Dat, Not Dis” options. They also collaborated with Jazzmen Rice, which has agreed to continue the campaign in their national, integrated marketing efforts for brown rice in 2013.
Loyola students have dominated the national competition for more than a decade. In addition to winning seven national titles, Loyola’s Bateman Team have advanced to the national finals 11 of the last 12 years. In addition to winning a first place trophy, the students were also awarded a $2,500 cash prize.
For more information, contact Matt Lambert in the Loyola’s Office of Public Affairs at 504-861-5448 or firstname.lastname@example.org.
Loyola at a Glance is written and distributed for the faculty, staff, students and friends of Loyola University New Orleans. It is published by the Office of Public Affairs, Greenville Hall, Box 909, 7214 St. Charles Avenue, New Orleans, LA 70118. (504) 861-5888.
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