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Let's Move encourages healthy future for children

May 4, 2012

In an effort to combat the epidemic of childhood obesity, Loyola University New Orleans hosted an event on campus yesterday to increase awareness about the importance of teaching healthy habits and lifestyles to kids to promote overall well-being.

The nonprofit organization AMIkids took part in WAT-AAH!'s nationwide “Let's Move! Flash Workout,” supported by first lady Michelle Obama, 16-time Grammy Award winner Beyoncé and the National Association of Broadcasters Education Foundation. Children from AMIkids were joined in the Danna Student Center by the New Orleans Saints’ Marques Colston, Pierre Thomas and Roman Harper. The kids learned the four-minute “Move Your Body” dance/exercise routine developed to Beyonce’s hit song of the same name. Thursday’s event celebrated the one-year anniversary of the “Let’s Move! Flash Workout.”

Elementary through high school students from more than 600 schools across the nation, along with other supporting organizations, professional athletes, celebrities and politicians, simultaneously danced to “Move Your Body.” Last year’s event included a surprise visit from Beyoncé at Harlem's P.S. 161 and Obama at Washington D.C.’s Alice Deal Middle School.

“AMIkids has nine programs in Louisiana, and through WAT-AAH!’s relationship with Marques Colston, we agreed that New Orleans would be the optimal place for the event,” said Sherri Ulleg, director of communications for AMIkids.

Founded in 1969, AMIkids, Inc., is a nationally-recognized nonprofit that offers a promising future to more than 7,500 kids each year through positive and motivating programs that inspire learning, leadership and personal growth.

WAT-AAH! is a line of functional water for kids and teens that is free of sugar or sweeteners of any kind. It was created in 2008 by Rose Cameron, founder and CEO of WAT-AAH!, after learning that, due to childhood obesity, the current generation of children are predicted to have a shorter life expectancy than their parents. WAT-AAH!'s mission is to convince kids to drink water as opposed to sodas and sugary drinks.

For more information, contact Ulleg at sulleg@amikids.org or 727-512-3233.

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