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Business professor presents at international business communication conference

November 18, 2011

Loyola University New Orleans associate professor of management Michelle Johnston, Ph.D., recently presented "Introducing the Newest Communication Inventory: The Communication Preference Profile" at the Association of Business Communication International Conference held in Montreal.

Johnston created the Communication Preference Profile as a way to determine each person’s different communication style and subsequently understand better and more effective ways to communicate.

“One person may be more comfortable working out a problem via text or e-mail, while another needs more face-to-face interaction to fully assess the problem and develop a solution. This inventory gives people information on how to maximize their own communication styles and connect with others who have different orientations,” said Johnston.

Johnston’s communication profile has recently been adopted in all business communication classes at the University of Florida and is being published by McGraw-Hill, which plans to make it available on Amazon.com.

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