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Loyola Foursquare receives American Marketing Association award

June 24, 2011

It’s not been a year yet since Loyola University New Orleans’ Office of Marketing and Communication and FSC Interactive launched Foursquare at the university and already the location-based social media application has gained top recognition from local marketing peers.

FSC, Loyola’s social media partner, won an award of excellence for the university’s use of Foursquare at the American Marketing Association New Orleans awards luncheon on June 9 at the National WWII Museum. The 2011 Marketing Awards of Excellence (MAX) honored marketing programs executed in the year 2010, which were deemed by a panel of judges to be true examples of marketing excellence.

An important goal of any university is attracting and keeping qualified students by building a sense of kinship and community among them. Foursquare is a location-based social platform that creates relationships around checking in, exploring and leaving tips at geographical locations. Marry the two ideas and you have a social media platform that builds student engagement and an affinity with the university.

FSC negotiated for Loyola University to be part of Foursquare’s prestigious Beta testing program targeting universities around the country. Loyola was one of only 14 schools nationwide that was asked to be a part of the program.

The way Foursquare works is that students check in with their mobile devices at various locations on and off campus and share their experiences with others and are united with an online community through this social mobile application. Current and prospective students interact with one another through insider tips, specials and “competitions” for mayorship.

“Foursquare is a great venue to promote our programs and events,” said Heather Roundtree, director of Co-Curricular Programs. “It’s another way for our campus to be interconnected and engaging. Foursquare is just another way we have continued to keep the momentum towards incorporating social media outlets here on campus.”

Foursquare turns social networking into a running game, with points being added to your account every time a person uses Foursquare to check in at a particular venue. By checking in, users can leave comments or tips to others on the Foursquare network, while earning more points. The more you check in, the more “badges” users receive and the person who checks in the most at a particular place, whether it’s the chemistry lab or Cooter Brown’s, earns the distinction of being “mayor” of that particular venue.

The Loyola community can easily download the application to their smart phone and not only learn interesting facts about campus life, but also find out more about the surrounding neighborhood and comment on their favorite places. Go to www.Foursquare.com/Loyola_nola to view buildings and venues around campus and sign up yourself. Then, download Foursquare to your phone, search for Loyola and start following us. Search for areas around campus and “Check In” to get started.

For the latest updates about Loyola University New Orleans, follow us on Twitter @LoyolaNOLANews or become a fan on Facebook at www.facebook.com/loyno.

Loyola at a Glance is written and distributed for the faculty, staff, students and friends of Loyola University New Orleans. It is published by the Office of Public Affairs, Greenville Hall, Box 909, 7214 St. Charles Avenue, New Orleans, LA 70118. (504) 861-5888.

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