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Loyola's Bateman Team takes second at national competition

May 20, 2011

The Loyola University New Orleans School of Mass Communication Bateman Team won second place at the national Bateman Case Study Competition, a public relations competition organized by the Public Relations Student Society of America. Loyola was one of only three finalists allowed to present its campaign to a panel of corporate executives and PRSSA members in New York City last week.

More than 75 teams from universities across the nation competed in the annual competition by producing a comprehensive public relations campaign for the nonprofit organization Ally Financial, Inc. This year’s task was to create and implement a specific financial literacy program designed to help low- and middle-income Americans better plan their financial future. The 2010-11 team, comprised of mass communication students Janece Bell, senior from Tampa, Fla.; Rebecca Molyneux, senior from Lafayette, La.; Kelsey Morris, senior from Diamondhead, Miss.; Kelsey Pabst, junior from Metairie, La.; and Dominique Webb, senior from Harvey, La.; conducted their campaign with a distinctive New Orleans flair.

Their campaign centered on a “Voodoo What You Wanna for Ya Wallet” theme and incorporated a Voodoo King Financial Literacy Pageant and life-sized Voodoo doll named Lola Doll. The “Bate-Ladies” as they called themselves, developed a successful grassroots public relations plan by conducting thorough research on target audience groups and holding financial literacy workshops tailored to meet the needs of the surrounding community, much of the time while wearing dollar-green wigs.

Loyola’s Bateman faculty adviser J. Cathy Rogers, Ph.D., associate professor of communication and supervisor of the public relations sequence at Loyola, said their campaign not only was extremely thorough, but captured the spirit of the assignment, which was to bring financial literacy to low- and middle-income households.

“They sacrificed a lot for this campaign and used creative approaches in order to reach their target audience, while building outside business relationships in the process. Those are exactly the skills needed to succeed in the real world,” Rogers said. “The confidence and leadership that this team gained will pay off for them in the future, especially when future employers see ‘Bateman finalist’ on their resume.”

Loyola students have dominated the national competition for more than a decade, winning six times and placing in the top three nearly every year. For more information on Loyola’s Bateman Team, contact Rogers at 504-865-3297 or crogers@loyno.edu.

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