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Loyola alumnus is new executive director of River Parishes Tourist Commission

June 27, 2008

Jay Tusa, a 1994 mass communication graduate of Loyola University New Orleans and son of Aniko von Hadnagy, assistant to Loyola’s provost and vice president for academic affairs, has been named the executive director of the River Parishes Tourist Commission. He joined the tri-parish commission, which includes St. John, St. Charles and St. James parishes, on June 16.

Tusa brings eight years of experience within the tourism industry to the position. Previously, he served as the advertising manager for the New Orleans Convention and Visitors Bureau. He has also worked with several other tourism entities which include the St. Tammany Parish Tourist Commission, the New Orleans Tourism Marketing Corporation, the New Orleans Marriott and the Hotel Monteleone.

Tusa’s responsibilities with the tourism commission include creating marketing and promotion strategies for the River Parishes. He also is responsible for directing a three-person staff, overseeing the day-to-day operations and maintaining the tourist commission’s $400,000 annual budget.

Tusa said one of initiatives that he intends to pursue is to increase overnight visitations to the River Parishes. He hopes to achieve this by engaging the social, military, educational, religious and fraternal market to increase the amount of events held in the area.

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