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Loyola at a Glance

March 28, 2008 Faculty/Staff Footnotes

Dr. Anita Day, Ph.D., advertising sequence head, presented information about the School of Mass Communication's Advertising Campaigns course at the 2008 Gulf South Summit on Service Learning hosted by Belmont University in Nashville, Tenn., March 13-15, 2008. Dr. Day shared information with conference participants about how she used service learning in her Fall 2007 Advertising Campaigns course. Students in the course adopted a New Orleans area non-profit school faced with declining enrollment and addressed the school's problems through a comprehensive advertising campaign. The students' work for The Hill School, an elementary and middle school in New Orleans’ Lower Garden District neighborhood, included creating a situation analysis, descriptions of the school's target market, media planning, public relations and promotions recommendations. The students presented their work to the school's board of directors in December 2007. Themes for the 2008 Gulf South Summit on Service-Learning were community engagement, civic responsibility and democratic renewal. The annual conference serves as a forum for best practices, sharing research, and development of a professional network of practicioners in all aspects of service-learning.
 

The openDemocracy Quarterly, out of London, is devoting its entire volume this qaurter to a collection of essays by Professor of Video Technology, Jim Gabour, on New Orleans since Hurricane Katrina. click here
 

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