Office of Institutional Advancement

To develop understanding and support among the various constituencies of the university in order to secure the resources required to fulfill Loyola’s educational mission. To provide integrated marketing communications to support the university strategic goal of achieving national recognition as one of the leading comprehensive universities in the nation.

The Office of Institutional Advancement strives to achieve these goals through a rigorous fund development, stewardship, and alumni and parent relations program as well as implementation of a university-wide marketing communications program focusing on consistent messages and identity, public affairs, publications, advertising, and web online communication.

Offices

Office of Advancement Records | Office of Alumni Relations | Office of the Annual Fund | Development Office | Office of Marketing & Communications

Advancement Records

The department’s mission is to insure the university’s ability to effectively communicate with alumni and other constituents, enabling the university to secure the resources required to fulfill its mission.

Alumni Relations

The Office of Alumni Relations is committed to fostering a spirit of union between members of our association and thus carry on a spirit of cooperation and fellowship, to establishing and maintaining effective relationship between the university and its alumni, to providing a vigorous body for sustaining and promoting the growth, development and welfare of the university, to cooperate in every reasonable way in the work of the university and the activities of its student body

Annual Fund

The Office of Annual Fund is entrusted with securing and developing resources to assist the university in fulfilling its educational mission. The Annual Fund staff works closely with alumni, parents, and friends of Loyola, to communicate the need for funding beyond tuition, and the extensive benefits of supporting Loyola's mission and operations through contributing to the Annual Fund.

Development

The Development Office consists of the Office of Advancement Research, Major Gifts Office and Planned Giving Office.

Advancement Research

Advancement Research provides research on corporations, foundations and individuals able to assist the university in meeting its development goal of providing an affordable, excellent education in the Jesuit tradition.

Major Gifts

The Major Gifts Office is charged with the task of raising funds for the university from private sources. Loyola’s fundraising priorities are determined by the President, the Board of Trustees, the Provost and the Vice President of Institutional Advancement.

Planned Giving

The Office of Planned Giving facilitates gifts to the university, and assists the donors and their representatives in the structuring of deferred gifts. The office is committed to educating donors and prospects about the various ways of making gifts to Loyola in the form of endowments funds, naming opportunities, and memorial gifts, and to cultivate, solicit and steward these gifts and explain the mutual benefit created by them, including tax consequences. In addition, the office administers planned gifts until their maturity including investment of funds and tax reporting to donors.

Marketing & Communications

The Office of Marketing & Communications consists of the Office of Public Affairs, Office of Publications, and the Office of Web Communications. The Office of Marketing Communications is responsible for maintaining a consistent editorial and graphic identity in all official Loyola publications and external communications, including but not limited to public relations, promotions advertising, signage, website, and other visual communications.

  • Responsible for establishing and enforcing communication and media relation policies to ensure that all official Loyola publications, both print and online, and external communications project a consistent editorial and graphic identity that upholds the image of the university.
  • Responsible for the implementation of university-wide marketing strategies that incorporate media relations, direct mail, and advertising.
  • Responsible for producing or approving all official publications and advertising required by all divisions and departments.
  • Work with vice presidents, deans, admissions, administrators, and department heads to facilitate marketing communications strategies and implementation for their specific areas, including publicity, media buying, and negotiations.
  • Responsible for producing or approving all official publications and advertising required by all divisions and departments.

Our mission is to provide marketing and public affairs communications that support the university strategic goal of achieving national pre-eminence. We are responsible for enhancing the image of the university to effectively market it to its various constituents and to implement the university-wide marketing communications program.

Office of Public Affairs

The mission of the Office of Public Affairs is to provide integrated marketing communications and public affairs communications that support the university’s strategic goal of achieving regional pre-eminence. The Office of Public Affairs is responsible for enhancing the image of the university and to effectively market it to its various constituents and to implement the university-wide marketing communications program. This includes marketing for publications, staff, students, events, lauds, and media and neighborhood relations.

Office of Publications

The mission of the Office of Publications is to produce magazines, brochures, newsletters, flyers, posters, invitations, programs, and banners for special events. The publications office also manages the university’s advertising program by placing and designing ads and provides photographs for publicity and publications purposes.

Office of Web Communications

The mission of the Office of Web Communications is to provide integrated marketing web communications that support the university strategic goal of achieving national pre-eminence. The Web Team works with divisions, colleges, and departments in maintaining consistent on-line graphic and editorial identity within the university official website. The office enforces policies and procedures for web development, provides technical support to university web supervisors, and structures Loyola’s website to create clear navigation and information paths for viewers.

Click here to scroll back up