Making Commercials

class date: 
Tue, 03/03/2015
instructor: 

Greg Buisson

A life-long resident of New Orleans, Greg Buisson graduated from Loyola University with a double major in political science and communications.

He began his career in journalism as a reporter for The Times-Picayune. At 18, Greg became the youngest columnist on the The Times-Picayune’s staff at that time, with a column in paper’s sports section. In 1978, Greg began working with then Louisiana Lieutenant Governor James E. Fitzmorris, Jr. Within one year, Greg became the Lieutenant Governor’s press secretary at a time when the public official was waging a strong bid for Governor. Fitzmorris was defeated, and Greg and a colleague from the campaign began a political advertising firm. Greg served as Vice-President and Creative Director for the firm, which grew into one of the largest political advertising firms in Louisiana. Greg managed political campaigns and corporate accounts while garnering local and national awards for stylish work.

In 1985, Greg became the marketing director at WVUE-TV, then the city’s ABC affiliate. His work promoting and marketing the station earned him hundreds of awards including the National Association of Broadcasters’ Service to Children Award, the President’s Freedom’s Foundation Medal and the National Education Association’s Golden Flame for Advancement of Learning Through Broadcasting. In his 13 years at WVUE, Greg rose through the ranks to become general manager. He led the station to a strong #2 position in late news against the market’s dominant news leader. He guided the station through its conversion from ABC to FOX.

In 1999, Greg created his own marketing and advertising company, Buisson Creative Strategies. With both political and corporate clients, Buisson Creative Strategies is recognized for its uniquely themed campaigns, high quality print, radio and television commercials, and high success rate both electing candidates to office and increasing sales for businesses.