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Graphic Identity Guide to Loyola

University Publications and Advertisement Policy

The Office of Publications and Marketing Communications is charged by the university with the
responsibility of ensuring that all official Loyola publications and advertisements project a consistent editorial and graphic identity that upholds the image of the university as expressed in the mission, educational purpose, goals, and character and commitment statements.

Publications and advertising required by all divisions and departments of the university will be produced or approved by the Office of Publications and Marketing Communications. The assistant vice president for marketing communications will work with deans and department heads to determine design, approve content, and advise on distribution for all recruitment, development, and official university publications and ads.

Admissions and development publications have scheduling priority. Advertising space reservations are handled by the director of publications and advertising. The Office of Publications and Marketing Communications offers writing, editing, photography, design, and print production management at no cost to colleges or departments, to help create the best publications possible to meet specific needs. Departments pay for out-of-house pre-press services, printing, and postage. Advance planning will result in smoother production. See our Publications, Advertising, and Web Page Policies and Procedures booklet, available from the Office of Publications.

A Consistent Image for Loyola

A unified approach to graphics fosters better communication through utilization of a strong, consistent institutional identity system which provides strength and cohesiveness to support the image of the university to both internal and external audiences. Our current logo, in several configurations, was designed in 1995. The logo establishes an identity system that creates a stronger graphic image for Loyola to make print materials more readily identifiable at a glance. Letterhead, envelopes, and business cards are printed on recycled stock to make a positive environmental statement. The “recycle” logo, along with the official university seal, is watermarked in the letterhead. The success of any identity program depends on the cooperation of all members of the university community. Adherence to a few simple rules will result in improved communications.

Distinguishing Marks

Who were we? Over the years, our institution has been known by more than one name, including these:

  • Loyola of the South
  • Loyola New Orleans
  • Loyola University, New Orleans
  • Loyola University of New Orleans

Who are we now?

  • Loyola University New Orleans

Simple House Rules

  • On first reference, utilize the formal name “Loyola University New Orleans.” In subsequent references, the name may be shortened to “Loyola University” or “Loyola.”
  • Do keep the name of the university prominent.
  • Do utilize the name of the college, division, or department separately from the logo.
  • Do utilize the logo, in one of its forms shown at right, on all publications. Camera-ready logo slicks and graphic versions of the logo on disk or transmitted via e-mail are available from the Office of Publications and Marketing Communications. These logos can also be downloaded from our website at www.loyno.edu/logos.
  • Do order official Loyola University New Orleans letterhead, envelopes, and business cards only through the Twomey Print Shop. Price lists are available from this official source. Please use only the official letterhead, envelopes, memos and fax sheets, and business cards for all correspondence.
  • Individual logos for colleges and departments are not allowed, except for athletics. Some centers and institutes utilize identifying graphic elements. These are special exceptions and are strongly discouraged.

Stay clued in...

Official University Seal

The official university seal should be used only on more formal and official documents. It should be used alone and not immediately adjacent to the university logo.

The seal, which was adopted by the university in 1929, reveals the coat of arms of the house of Loyola with the emblem of the Society of Jesus at the top. Above the figures of the wolves appear the fleur-de-lis, which represents the French origin of our city and state. Beneath it is a pelican feeding its young with her own blood; this depicts Loyola as an institution of the state of Louisiana.

The seal is watermarked on the official university letterhead and is printed on the inside of the matching envelopes.

The seal is sometimes screened as a graphic element in select designs.

Official Colors

Loyola’s traditional colors are maroon (PMS 202) and gold (yellow gold PMS 130 or metallic gold PMS 873).

In general, for publications printing in two colors only, photos and text should be printed in black and maroon should be used as the second color.

Questions?

To plan or schedule a publication or place an ad, call Arthur Stern, director of publications and
advertising. If you have questions about logo usage, call Julia McSherry, assistant vice president for marketing communications, Arthur Stern, or any staff member. We can be reached at ext. 5757.


The Marquette graphic
is not the official
Loyola logo when
displayed without the
accompanying logo
type. It is sometimes
used as a design
element.

 

Official Logo

The logo may be used in the following formats:


The horizontal format is preferred.


The logotype without the graphic is acceptable on publications where space is a problem or other graphic elements and photos make the page appear "too busy."


The logo should be used stacked only on vertical formats; otherwise the horizontal logo is preferred.

CAMERA-READY LOGOS

Logos for print reproduction can be downloaded from the website in EPS and JPEG formats. Go to www.loyno.edu/logos. They are also available via e-mail, disk, or camera-ready from Mary Degnan, publications manager, degnan@loyno.edu; Allee
Anderson, art director/graphic designer, aanderso@loyno.edu; or Theresa Ryan, publications coordinator, tmryan@loyno.edu.

OFFICIAL WOLFPACK LOGO

The Wolfpack logo was designed for the departments of intercollegiate athletics and recreational sports. It is available in this and five other configurations on the web page at www.loyno.edu/logos.

Consistency

To ensure color consistency and the most economical prices, business cards, letterhead, and envelope shells are printed in maroon ink in large quantities and stored by a vendor authorized by the Purchasing Department and Office of Publications and Marketing Communications. The department, division, or college name, address, and phone, fax, and e-mail are printed in black ink as orders are received.

For a price list and to place an order, contact the Twomey Center Print Shop at ext. 5442.

Awareness

Official letterhead and business cards are printed on Gilbert Neutech 25-percent cotton recycled stock containing 20-percent post, 55-percent recovered, and 25-percent cotton. The "recycle" logo is watermarked in the bottom right corner of the letterhead to indicate Loyola’s environmental concern and awareness. Envelopes are printed on Valorum, which also is a recycled stock. All stock is laser compatible.

Appreciation

Through your efforts to abide by these guidelines, the university maintains a consistent graphic identity, a major component of integrated marketing. The Office of Publications and Marketing Communications appreciates YOUR assistance and support through the proper use of all university graphic components. Call us at ext. 5757 for more information.

The complete graphic identity guide, "Identifying Loyola" is available as a 379kb download in Adobe Acrobat, click here. Requires the free Adobe Acrobat Reader, click here to download

Updated September 23, 2008